I am required to comment on PR-related blogs three times in the next few weeks. I will be posting my comments on here, continually updating this post each time I’ve written a new comment. Feel free to read and comment on these posts!
The article I commented on was called “Common Excuses for Crappy Social Media Marketing” and can be found here.
“First of all, I love your writing style. I really enjoyed this article! You’re funny and to the point.
Second, I agree with @theSarawr. There should always be a balance between interacting with people and simultaneously making sales. Social media can build relationships, brand loyalty, etc…if you do it right, of course. Those relationships and loyalty can then in turn generate sales! Most consumers these days are constantly connected to social media. Social media gives us as marketers, PR professionals, etc. a chance to research and analyze what is going on in the brains and lives of the people we want to reach the most. The information is now so accessible! It’s not only an interactive relationship-building platform…it’s also a way to be strategic in marketing and sales techniques. The two go hand in hand. And I think both departments should always work together in order to have the most impact.”
The article I commented on was called “Lululemon’s Sheer Brilliance In Yoga Pants Debacle” and can be found here.
“I had just started my diploma program in PR when Lululemon first came out with their statement on the see-through luon pants. It was one of my first true realizations of how important PR really is. I’m sure many customers were outraged (can you imagine doing the downward dog and finding out that every yogi behind you could see your bum?), but they managed to save themselves. I feel like many retailers wouldn’t send out a statement like that. A lot of retailers just recall the product without explanation or being transparent. It shows how much Lululemon cares about their customers. This smart PR move definitely helped them to restore their reputation of quality apparel. Thankfully, they’ve proved that with the new pants that have been tested and are definitely not see-through. Thank god because not only do I love Lululemon’s yoga pants, but you’ll also catch me in some interesting yoga poses from time to time!”
The article I commented on was called “8 Guidelines for a Great Blog” and can be found here.
“Good article…thanks for the tips!
Blogging has become a new passion for me ever since we were required to make our own blog in a course I finished a few months ago. As much as I love to write posts on my own agenda, it’s difficult to do sometimes when I’m required to write one as an assignment. It’s hard to write naturally when I can’t pick the topic or the deadline. It becomes writing just to write and get a mark. It was interesting to me when you said to let your post sit a few days before pushing “publish”. There have been times when I’ve published a post as an assignment just to get it done, and I felt sick after about it because it didn’t feel like ME. It’s made me appreciate the feeling of blogging for the sole reason of loving to write.”