For this week’s blog post, we were asked to read the article called “Was Occupy Wallstreet a PR Failure?”. Furthermore, we were asked to share our thoughts on the management of the movement and what we think supporters need to do to continue to push their message and to make sure that their message actually leads to real political action, regardless of our personal political views.
From a PR perspective, I feel that Occupy Wall Street is a PR failure.
The management of the Occupy movement is lacking. They are not sending a clear message for starters. There also isn’t an obvious leader for the group and their credibility just doesn’t seem to show.
From a public-image perspective, OWS should partnership with organizations that share the same values as their movement. This will gain them credibility in the eyes of the public. This will give them more of a budget. This will make their message clearer, and will allow their message to be broadcasted in a broader, more focused way. They should also assign someone who can be a spokesperson for the movement who will be able to confidently answer any questions that the media (or anyone else) would have about the movement.
Obviously, this all sounds good in theory. But (here’s the kicker)…the whole philosophy behind OWS is to be leaderless. They want to be people-powered in order to make their point. Even the OWS website clearly states:
“Occupy Wall Street is a leaderless resistance movement with people of many colors, genders and political persuasions. The one thing we all have in common is that We Are The 99% that will no longer tolerate the greed and corruption of the 1%. We are using the revolutionary Arab Spring tactic to achieve our ends and encourage the use of nonviolence to maximize the safety of all participants.
The only solution is a world revolution.”
That being said… maybe the whole thing isn’t a PR failure at all? Looks like they might be doing exactly what they want to be doing. I might have to take back what I said about it being a failure because from what I can tell, the PR aspect of their movement is irrelevant. From the perspective of the supporters, they are doing something that transcends public image or the public’s opinion. They believe that they are starting a revolution in a quiet, leaderless way, and will most likely never appoint a leader or join up with organizations. But let’s be honest. These tactics will most likely never lead to real political action.