pr fundamentals comments.

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I am required to comment on PR-related blogs three times in the next few weeks. I will be posting my comments on here, continually updating this post each time I’ve written a new comment. Feel free to read and comment on these posts!

Comment #1

The article I commented on was called “Common Excuses for Crappy Social Media Marketing” and can be found here.

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“First of all, I love your writing style. I really enjoyed this article! You’re funny and to the point.

Second, I agree with @theSarawr. There should always be a balance between interacting with people and simultaneously making sales. Social media can build relationships, brand loyalty, etc…if you do it right, of course. Those relationships and loyalty can then in turn generate sales! Most consumers these days are constantly connected to social media. Social media gives us as marketers, PR professionals, etc. a chance to research and analyze what is going on in the brains and lives of the people we want to reach the most. The information is now so accessible! It’s not only an interactive relationship-building platform…it’s also a way to be strategic in marketing and sales techniques. The two go hand in hand. And I think both departments should always work together in order to have the most impact.” 

Comment #2

The article I commented on was called “Lululemon’s Sheer Brilliance In Yoga Pants Debacle” and can be found here.

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“I had just started my diploma program in PR when Lululemon first came out with their statement on the see-through luon pants. It was one of my first true realizations of how important PR really is. I’m sure many customers were outraged (can you imagine doing the downward dog and finding out that every yogi behind you could see your bum?), but they managed to save themselves. I feel like many retailers wouldn’t send out a statement like that. A lot of retailers just recall the product without explanation or being transparent. It shows how much Lululemon cares about their customers. This smart PR move definitely helped them to restore their reputation of quality apparel. Thankfully, they’ve proved that with the new pants that have been tested and are definitely not see-through. Thank god because not only do I love Lululemon’s yoga pants, but you’ll also catch me in some interesting yoga poses from time to time!” 

Comment #3

The article I commented on was called “8 Guidelines for a Great Blog” and can be found here.

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“Good article…thanks for the tips!

 Blogging has become a new passion for me ever since we were required to make our own blog in a course I finished a few months ago. As much as I love to write posts on my own agenda, it’s difficult to do sometimes when I’m required to write one as an assignment. It’s hard to write naturally when I can’t pick the topic or the deadline. It becomes writing just to write and get a mark. It was interesting to me when you said to let your post sit a few days before pushing “publish”. There have been times when I’ve published a post as an assignment just to get it done, and I felt sick after about it because it didn’t feel like ME. It’s made me appreciate the feeling of blogging for the sole reason of loving to write.”

research, research, research!

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I am required to write  a few blog posts as part of a Public Relations course I am currently in. Each week I will be commenting on something PR-related. Feel free to read and comment on my posts as usual!

This week I will be talking about how important it is not to immediately jump to tactical ideas for a campaign when taking on a new PR project and how important research is as your first step.

A PR campaign needs to be well researched in order for it to be successful. So many of us “right-brained people” automatically want to blurt out a million tactical ideas for a project. It’s in our nature. We’re innately creative and sometimes we just can’t hold back all of our brilliant ideas. This isn’t a bad thing! But jumping too far ahead with these ideas can cause problems in the long run.

If a campaign isn’t researched, then some unfortunate things could possibly happen. Maybe you’ve chosen the wrong target audience. Maybe your message isn’t clear to who you thought your target audience is. Maybe your message will be completely misunderstood. Maybe the campaign won’t even make sense to anyone! Sometimes an idea seems like a great idea at the time, but when released to the real world, you might find out  it’s the exact opposite!

We’ve all grown up with biases and different influences around us. We form opinions based on experiences and the people who surround us, affect us, and inspire us. This proves that everyone has a different perspective on EVERYTHING. Our brains interpret words, visuals, sounds and messages differently than the next person beside us. Depending on our  age, sex, income, location, religion, political beliefs, etc, we will “get” certain things, and sometimes we will not get certain things.

Once you have done your research, understand your target audience, have a clear understanding of current events and related attitudes around what you are trying to campaign for, you will be able to make educated decisions on what your strategies, objectives, and tactics will be for your campaign. This will ensure that all aspects of your campaign connect and come back to the true message of what you are trying to accomplish and who you are trying to reach. This will help you to (hopefully) avoid a campaign flop. You don’t want your campaign to end up like these unfortunate failures.

This is a very short explanation of why research is so important. I could talk for days about why it is so important, but here is the bottom line of what I have been trying to say:

Get inside the heads of your target audience. Try to see things from their perspective. Assume how they will react to certain things. Find out what will pull at their heart strings or encourage them to action, whatever is is you are trying to accomplish. View current attitudes, reactions, and opinions on related subject matter to your campaign. Look everywhere you can to gain a clear understanding of how your campaign may be interpreted.  

Although it’s not fool proof (because we all know that shit happens sometimes), this is what research is all about and it should always, always, always be your first step in developing a PR campaign.